Taking all of Visa’s transactional data in the restaurant sector, the analysts at Beyond Analysis did a segmentation producing 7 defined segments. This is called Sectorgraphics and is a subset of Spendographics™ which encompasses all transactions across every sector.
We were then commissioned to produce these as profiles to make the concept more tangible to clients. I have anonymised for client confidentiality. However for the launch of the restaurant sector, we also created a restaurant based infographic.